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BukuHandbook of services marketing & management  
Author: Swartz, Teresa A. (Editor); Iacobucci, Dawn (Editor)
Penerbit: Thousand Oaks: Sage Publications     Tahun terbit: 2000     Jenis: Books - Reference
BukuMarketing management: knowledge and skills  
Author: Peter, J. Paul; Donnelly, James H.
Edisi: 11th ed.     Penerbit: New York: McGraw-Hill Education     Tahun terbit: 2013     Jenis: Books - Textbook
BukuService Management and Marketing : A customer relationship management approach  
Author: Gronroos, Christian
Edisi: 2nd ed.     Penerbit: John Wiley & Sons     Tahun terbit: 2000     Jenis: Books - Textbook
BukuService Operations Management  
Author: Murdick, Robert G.; Render, Barry; Russell, Roberta S.
Penerbit: Allyn & Bacon     Tahun terbit: 1990     Jenis: Books
BukuServices marketing : integrating customer focus across the firm  
Author: Zeithaml, Valarie A.
Edisi: 2nd ed     Penerbit: Boston: McGraw-Hill     Tahun terbit: 2000     Jenis: Books
BukuServices marketing : integrating customer focus across the firm  
Author: Zeithaml, Valarie A.; Bitner, Mary Jo
Edisi: 3rd ed.     Penerbit: Boston: McGraw-Hill     Tahun terbit: 2003     Jenis: Books
BukuServices marketing : a strategic approach  
Author: Goncalves, Karen P.
Edisi: 9th printing     Penerbit: Prentice Hall     Tahun terbit: 1998     Jenis: Books
BukuServices marketing: people, technology, strategy  
Author: Lovelock, Christopher; Wirtz, Jochen
Edisi: 7th ed.     Penerbit: Harlow: Pearson Education     Tahun terbit: 2011     Jenis: Books - Textbook
BukuServices marketing: people, technology, strategy  
Author: Wirtz, Jochen; Lovelock, Christopher
Edisi: 8th ed.     Penerbit: New Jersey: World Scientific     Tahun terbit: 2016     Jenis: Books - E-Book
BukuServices marketing: integrating customer focus across the firm  
Author: Zeithaml, Valarie A.; Bitner, Mary Jo; Gremler, Dwayne D.
Edisi: 4th ed.     Penerbit: Boston: McGraw-Hill     Tahun terbit: 2011     Jenis: Books - Textbook
BukuServices marketing: integrating customer focus across the firm  
Author: Zeithaml, Valarie A.; Bitner, Mary Jo; Gremler, Dwayne D.
Edisi: 7th ed.     Penerbit: New York: McGraw-Hill Education     Tahun terbit: 2018     Jenis: Books - Textbook
BukuServices marketing: people, technology, strategy  
Author: Wirtz, Jochen; Lovelock, Christopher
Edisi: 8th ed.     Penerbit: USA: World Scientific     Tahun terbit: 2016     Jenis: Books - Textbook
BukuThe Essence of services marketing (Pemasaran jasa)  
Author: Tjiptono, Fandy (Translator); Payne, Andrian
Penerbit: Yogyakarta: Andi     Tahun terbit: 2000     Jenis: Books

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