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BukuAdvertising and promotion : an integrated marketing communications perspective  
Author: Belch, George E.; Belch, Michael A.
Edisi: 5th ed.     Penerbit: Boston: McGraw-Hill     Tahun terbit: 2001     Jenis: Books - Textbook
BukuAdvertising and promotion: an integrated marketing communications perspective  
Author: Belch, George E.; Belch, Michael A.
Edisi: 8th ed.     Penerbit: Boston: Irwin/McGraw-Hill     Tahun terbit: 2009     Jenis: Books - Textbook
BukuAdvertising and promotion : an integrated marketing communications perspective  
Author: Belch, George E.; Belch, Michael A.
Edisi: 7th ed.     Penerbit: Boston: Irwin/McGraw-Hill     Tahun terbit: 2007     Jenis: Books
BukuAdvertising and promotion: an integrated marketing communications perspective  
Author: Belch, George E.; Belch, Michael A.
Edisi: 6th ed.     Penerbit: New York: McGraw-Hill/Irwin     Tahun terbit: 2004     Jenis: Books - Textbook
BukuAdvertising and promotion: an integrated marketing communications perspective  
Author: Belch, George E.; Belch, Michael A.
Edisi: 9th ed.     Penerbit: Boston: Irwin/McGraw-Hill     Tahun terbit: 2012     Jenis: Books - Textbook
BukuAdvertising and promotion: an integrated marketing communications perspective  
Author: Belch, George E.; Belch, Michael A.
Edisi: 11th ed.     Penerbit: New York: McGraw-Hill Education     Tahun terbit: 2018     Jenis: Books - Textbook
BukuAdvertising campaign strategy : a guide to marketing communication plans  
Author: Parente, Donald E.
Edisi: 4th ed.     Penerbit: Mason, Ohio: South-Western     Tahun terbit: 2006     Jenis: Books
BukuClueless in marketing communications  
Author: Lwin, May; Aitchison, Jim
Penerbit: Prentice Hall     Tahun terbit: 2003     Jenis: Books
BukuContemporary Marketing and Consumer Behavior : An Anthropological Sourcebook  
Author: Sherry, John E. (Editor)
Penerbit: Sage Publications     Tahun terbit: 1995     Jenis: Books
BukuDictionary of marketing communications  
Author: Govoni, Norman A.P.
Penerbit: London: SAGE Publications     Tahun terbit: 2004     Jenis: Books - Reference
BukuEssentials of marketing communications  
Author: Blythe, Jim
Edisi: 2nd ed.     Penerbit: London: Pearson Education     Tahun terbit: 2003     Jenis: Books
BukuEssentials of marketing  
Author: Blythe, Jim; Martin, Jane
Edisi: 7th ed.     Penerbit: Harlow, United Kingdom: Pearson Education     Tahun terbit: 2019     Jenis: Books - E-Book
BukuFashion marketing communications  
Author: Lea-Greenwood, Gaynor
Penerbit: Chichester: John Wiley & Sons     Tahun terbit: 2013     Jenis: Books - Textbook
BukuIntegrated advertising, promotion and marketing communications  
Author: Clow, Kenneth E.; Baack, Donald
Edisi: 8th ed.     Penerbit: Harlow: Pearson Education     Tahun terbit: 2018     Jenis: Books - E-Book
BukuIntegrated advertising, promotion, and marketing communication  
Author: Shimp, Terence A.
Penerbit: Singapore: Thomson South-Western     Tahun terbit: 2007     Jenis: Books - Textbook
BukuIntegrated advertising, promotion, and marketing communications  
Author: Clow, Kenneth E.; Baack, Donald
Edisi: 3rd ed.     Penerbit: Upper Saddle River, New Jersey: Pearson Education     Tahun terbit: 2007     Jenis: Books - Textbook

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