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BukuMarketing models of service and relationships (in MARKETING SCIENCE Vol. 25, No. 6)  
Author: Rust, Roland T.; Chung, Tuck Siong
Edisi: Nov-Des 2006     Penerbit: Hanover: Institute for Operations Research and The Management Sciences (INFORMS)     Tahun terbit: 2006     Jenis: Article - diterbitkan di jurnal ilmiah internasional
BukuReturn on customer : creating maximum value from your scarcest resource  
Author: Rogers, Martha; Deppers, Don
Penerbit: New York: Currency Doubleday     Tahun terbit: 2005     Jenis: Books - Textbook
BukuSports sponsorship effects on customer equity : an Asian market application  
Author: Liu, Honglei; Kim, Kyung Hoon; Choi, Yung Kyun; Kim, Sang Jin; Peng, Siqing
Penerbit: New York: Routledge Taylor & Francis Group     Tahun terbit: 2015     Jenis: Article - diterbitkan di jurnal ilmiah internasional

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