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BukuMarketing management  
Author: Kotler, Philip; Keller, Kevin Lane
Edisi: 12th ed.     Penerbit: New Jersey: Pearson Education     Tahun terbit: 2006     Jenis: Books - Textbook
BukuStrategic Brand management : building, measuring, and managing brand equity  
Author: Keller, Kevin Lane
Edisi: 2nd ed.     Penerbit: Prentice Hall     Tahun terbit: 2003     Jenis: Books - Textbook
BukuStrategic brand management : building, measuring, and managing brand equity  
Author: Keller, Kevin Lane
Edisi: 3rd ed.     Penerbit: Upper Saddle River, New Jersey: Pearson Education     Tahun terbit: 2008     Jenis: Books - Textbook
BukuStrategic brand management : building, measuring, and managing brand equity  
Author: Keller, Kevin Lane
Edisi: 4th ed.     Penerbit: Harlow: Pearson Education     Tahun terbit: 2013     Jenis: Books
BukuThe Case for B2B branding : pulling way from the business to business pack  
Author: Lamons, Bob
Penerbit: Mason, Ohio: Thomson     Tahun terbit: 2005     Jenis: Books

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