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Dampak Brand Extension terhadap Brand Personality (Studi Eksperimental pada Print Media Brand KOMPAS)
Author:
Sofyan, Muhammad. I
;
Rahayu, Mintarti
Artikel dari
Jurnal Aplikasi Manajemen vol. 10 no. 4 (2012)
, page 781-789
The Effect of Brand, Design, and Price on Intention to Purchase Mediated by Quality Perception at Sport Shoes X
Author:
Ruswanti, Endang
;
Herlambang, Benny
;
Januarko, Moehammad Unggul
Artikel dari
Journal of Economics, Business, & Accountancy: ventura vol. 19 no. 2 (2016)
, page 249 – 258
"Aunt Jemima Is Alive And Cookin’?" An Advertiser’s Dilemma Of Competing Collective Memories
Author:
Davis, Judy Foster
Artikel dari
Journal of Macromarketing vol. 27 no. 1 (Mar. 2007)
, page 25-37
10 Prinsip kepuasan pelanggan.
Author:
Irawan, Handi
Penerbit:
Jakarta:
Elex Media Komputindo
Tahun terbit:
2002
Jenis:
Books
101 konsultasi praktis pemasaran
Author:
Agung, Yuliana
Penerbit:
Jakarta:
Elex Media Komputindo
Tahun terbit:
2003
Jenis:
Books
75 keputusan manajemen terbesar yang pernah dibuat = The 75 greatest management decisions ever made
Author:
Crainer, Stuart
;
Harahap, Sulitno
(Editor);
Tim Prestasi Pustaka
(Translator)
Penerbit:
Jakarta:
Prestasi Pustaka
Tahun terbit:
2000
Jenis:
Books
A Framework for marketing management
Author:
Kotler, Philip
Penerbit:
New Jersey:
Prentice Hall
Tahun terbit:
2001
Jenis:
Books
A Marketing Paradigm: Leading Organisations that Create Brand Identity in a Consciously and Well Designed Aesthetics-Focused Manner
Author:
Kirgiz, Ayca Can
Artikel dari
International Journal of Social Sciences and Humanity Studies vol. 05 no. 02 (2013)
, page 14-25
A Qualitative Study About Internal Branding Of The Organizational Core Values: How It Is Perceived Variously And Implemented Among The Employees Of Atma Jaya Catholic University Of Indonesia In The Period Of 2015
Author:
Stefanie
;
Budi, Andy Susilo Lukito
(Advisor)
Penerbit:
Jakarta:
Program Studi Manajemen Fakultas Ekonomi dan Bisnis Unika Atma Jaya
Tahun terbit:
2016
Jenis:
Theses - Undergraduate Thesis
A Reference Price Model of Brand Choice for Frequently Purchased Products
Author:
Winer, Russell S.
Artikel dari
Journal of Consumer Research vol. 13 no. 2 (1986)
, page 250-256
A Rose by Any Other Name (HBR Case Study and Commentary)
Author:
Stone, Daniel B.
;
Weise III, Frank E.
;
Pant, Micky
;
Hoch, Stephen J.
;
Corstjens, Judith
;
Corstjens, Marcel
Artikel dari
Harvard Business Review bisa di lihat di link (http://web.b.ebscohost.com/ehost/command/detail?sid=f227f0b4-7315-44a4-a7f7-a7cd8cbad80b%40sessionmgr114&vid=12&hid=105&bdata=JnNpdGU9ZWhvc3QtbGl2ZQ%3d%3d#db=bth&jid=HBR) vol. 81 no. 3 (2003)
, page 29-42
A Study on the Structural Model of Brand Image
Author:
Kagawa, Yohei
;
Munechika, Masahiko
;
Sano, Masataka
Artikel dari
ANQ Congress 19-22 October 2010 New Delhi
, page 1-10
Achieving The Ideal Brand Portfolio
Author:
Dane, Tyson
;
Hill, Sam
;
Ettenson, Richard
Artikel dari
Sloan: Management Review vol. 46 no. 2 (2005)
, page 85-95
Activia Gencarkan Edukasi Pasar dan Sampling
Author:
Mohammad B.S., A.
;
Anissa, Kristiana
Artikel dari
SWA vol. 25 no. 8 (Apr. 2009)
, page 50
Adolescents' Awareness of Djarum Foundation's CSR Advertisements: Are They Truly CSR Advertisements?
Author:
Siahaya, Isabella Astrid
;
Prasadja, Heru
Artikel dari
The 3rd International CSR Communication Conference (CSRCOM) University of Ljubljana, 17-19 September 2015
, page 259-264
Advanced brand management : managing brands in a changing world
Author:
Temporal, Paul
Edisi:
2nd ed.
Penerbit:
Singapore:
John Wiley & Sons
Tahun terbit:
2010
Jenis:
Books - Textbook
Advertising, promotion, and other aspects of integrated marketing communications
Author:
Shimp, Terence A.
;
Andrews, J. Craig
Edisi:
10th
Penerbit:
Boston:
Cengage
Tahun terbit:
2018
Jenis:
Books
After image; mind-altering marketing
Author:
Grant, John
Penerbit:
London:
Profile Books
Tahun terbit:
2003
Jenis:
Books
Agar Merek Anda Bernilai Tinggi
Author:
Sugiarsono, Joko
Artikel dari
SWA vol. 30 no. 15 (Jul. 2014)
, page 060-063
Agar Nilai Merek Terkerek
Author:
Sugiarsono, Joko
Artikel dari
SWA vol. 32 no. 14 (Jul. 2016)
, page 62-65
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