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Marketing management : a strategic decision-making approach
Author:
Boyd, Harper W.
;
Walker, Orville C.
;
Larreche, Jean-Claude
;
Mullins, John W.
Edisi:
4th ed
Penerbit:
McGraw-Hill
Tahun terbit:
2002
Jenis:
Books
Marketing Strategy : A Decision Focused Approach
Author:
Boyd, Harper W.
;
Walker, Orville C.
;
Larreche, Jean-Claude
;
Mullins, John W.
Edisi:
4th ed. +CD-ROM
Penerbit:
Boston:
McGraw-Hill
Tahun terbit:
2003
Jenis:
Books
Marketing strategy : a decision focused approach
Author:
Boyd, Harper W.
;
Walker, Orville C.
;
Larreche, Jean-Claude
;
Mullins, John W.
Edisi:
5th ed.
Penerbit:
Boston:
McGraw-Hill
Tahun terbit:
2006
Jenis:
Books
Marketing strategy : a decision-focused approach
Author:
Walker, Orville C.
;
Mullins, John W.
;
Larreche, Jean-Claude
Edisi:
6th ed.
Penerbit:
Boston:
McGraw-Hill
Tahun terbit:
2008
Jenis:
Books - Textbook
Marketing Strategy : planning and implementation
Author:
Boyd, Harper W.
;
Walker, Orville C.
;
Larreche, Jean-Claude
Edisi:
2nd ed
Penerbit:
Chicago: [s.n]
Tahun terbit:
1996
Jenis:
Books
Marketing strategy: planning and implementation
Author:
Boyd, Harper W.
;
Walker, Orville C.
;
Larreche, Jean-Claude
Penerbit:
Boston:
Irwin
Tahun terbit:
1992
Jenis:
Books
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