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Surrogate Buyers and The New Product Adoption Process : A Conceptualization and Managerial Framework
Author:
Aggarwal, Praveen
Artikel dari
The Journal of Consumer Marketing (lihat ProQuest Online) vol. 14 no. 5 (1997)
, page 391-400
The Hot Seat: Profiling The Marketing Department Chair
Author:
Aggarwal, Praveen
;
Rochford, Linda
;
Vaidyanathan, Rajiv
Artikel dari
Journal of Marketing Education vol. 31 no. 1 (Apr. 2009)
, page 40-51
The Wretched Refuse Of A Teeming Shore? A Critical Examination Of The Quality Of Undergraduate Marketing Students
Author:
Aggarwal, Praveen
;
Vaidyanathan, Rajiv
;
Rochford, Linda
Artikel dari
Journal of Marketing Education vol. 29 no. 3 (Dec. 2007)
, page 223-233
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