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Segmentasi Nasabah Tabungan Mikro Berdasarkan Recency, Frequency, dan Monetary: Kasus Bank BRI
Author:
Aviliani
;
Sumarwan, U.
;
Sugema, I.
;
Saefuddin, A.
Artikel dari
Jurnal Keuangan dan Perbankan: Journal of Finance dan Banking vol. 13 no. 1 (Jun. 2011)
, page 95-109
Selling with character: the principles and the stories
Author:
Kartajaya, Hermawan
;
Ridwansyah, Ardhi
;
Mussry, Jacky
;
Nasution, Ryan
;
Ramadhani
;
Yuktipada, Andi
;
Erlangga, Andrew
Penerbit:
Jakarta:
Gramedia Pustaka Utama
Tahun terbit:
2012
Jenis:
Books
Services marketing : integrating customer focus across the firm
Author:
Zeithaml, Valarie A.
Edisi:
2nd ed
Penerbit:
Boston:
McGraw-Hill
Tahun terbit:
2000
Jenis:
Books
Services marketing: integrating customer focus across the firm
Author:
Zeithaml, Valarie A.
;
Bitner, Mary Jo
;
Gremler, Dwayne D.
Edisi:
7th ed.
Penerbit:
New York:
McGraw-Hill Education
Tahun terbit:
2018
Jenis:
Books - Textbook
Strategic Firm Commitments and Rewards for Customer Relationship Management in Online Retailing
Author:
Moorman, Christine
;
Srinivasan, Raji
Artikel dari
Journal of Marketing (EBSCO) vol. 69 no. 4 (Oct. 2005)
, page 193-200
Strategic sales leadership : breakthrough thinking for breakthrough results
Author:
Sales Educators
Penerbit:
Singapore:
Thomson Learning
Tahun terbit:
2006
Jenis:
Books
Sun Tzu strategies for selling : how to use the art or war to build lifelong customer relationships
Author:
Michaelson, Gerald A.
;
Michaelson, Steven W.
Penerbit:
New York:
McGraw-Hill
Tahun terbit:
2004
Jenis:
Books
The Dark Side of Customer Analytics (HBR Case Study and Commentary)
Author:
Davenport, Thomas H.
;
Harris, Jeanne G.
;
Jones, George L.
;
Lemon, Katherine N.
;
Norton, David
;
McCallister, Michael B.
Artikel dari
Harvard Business Review bisa di lihat di link (http://web.b.ebscohost.com/ehost/command/detail?sid=f227f0b4-7315-44a4-a7f7-a7cd8cbad80b%40sessionmgr114&vid=12&hid=105&bdata=JnNpdGU9ZWhvc3QtbGl2ZQ%3d%3d#db=bth&jid=HBR) vol. 85 no. 05 (2007)
, page 37-48
The Effects of Customer Satisfaction, Relationship Commitment Dimensions, and Triggers on Customer Retention
Author:
Johnson, Michael D.
;
Roos, Inger
;
Gustafsson, Anders
Artikel dari
Journal of Marketing (EBSCO) vol. 69 no. 4 (Oct. 2005)
, page 210-218
The Impact of Customer Relationship Characteristics on Profitable Lifetime Duration
Author:
Kumar, V.
;
Reinartz, Werner J.
Artikel dari
Journal of Marketing (EBSCO) vol. 67 no. 1 (2003)
, page 77-99
The new marketing: transforming the corporate future
Author:
McDonald, Malcolm
;
Wilson, Hugh
Penerbit:
Oxford:
Elsevier Science
Tahun terbit:
2002
Jenis:
Books - E-Book
The Predictive Aspect of Business Process Intelligence: Lessons Learned on Bridging IT and Business
Author:
Perez, Moises Lima
;
Moller, Charles
Penerbit:
Heidelberg:
Springer-Verlag Berlin Heidelberg
Tahun terbit:
2008
Jenis:
Papers/Makalah
The quality yearbook 2002
Author:
Cortada, James W.
;
Woods, John A.
Penerbit:
McGraw-Hill
Tahun terbit:
2002
Jenis:
Books - Reference
The Quest for Customer Focus
Author:
Oldroyd, James B.
;
Gulati, Ranjay
Artikel dari
Harvard Business Review bisa di lihat di link (http://web.b.ebscohost.com/ehost/command/detail?sid=f227f0b4-7315-44a4-a7f7-a7cd8cbad80b%40sessionmgr114&vid=12&hid=105&bdata=JnNpdGU9ZWhvc3QtbGl2ZQ%3d%3d#db=bth&jid=HBR) vol. 83 no. 4 (Apr. 2005)
, page 92-101
The Role of Customer Engagement in Enhancing Passenger Loyalty in IndonesianAirline Industry: Relationship Marketing Approach
Author:
Hapsari, Raditha
;
Clemes, Michael D.
;
Dean, David
Artikel dari
Asia Pacific Management and Business Application vol. 3 no. 3 (2015)
, page 135-144
The Role of Relational Information Processes and Technology Use in Customer Relationship Management
Author:
Jayachandran, Satish
;
Raman, Pushkala
;
Sharma, Subhash
;
Kaufman, Peter
Artikel dari
Journal of Marketing (EBSCO) vol. 69 no. 4 (Oct. 2005)
, page 177-192
Total Access : Giving Customers what they want in an anytime, anywhere world
Author:
McKenna, Regis
Penerbit:
Harvard Business School Publishing
Tahun terbit:
2002
Jenis:
Books
Understanding Customer Experience
Author:
Meyer, Christopher
;
Schwager, Andre
Artikel dari
Harvard Business Review bisa di lihat di link (http://web.b.ebscohost.com/ehost/command/detail?sid=f227f0b4-7315-44a4-a7f7-a7cd8cbad80b%40sessionmgr114&vid=12&hid=105&bdata=JnNpdGU9ZWhvc3QtbGl2ZQ%3d%3d#db=bth&jid=HBR) vol. 85 no. 02 (2007)
, page 116-128
Understanding the Effect of Customer Relationship Management Efforts on Customer Retention and Customer Share Development
Author:
Verhoef, Peter C.
Artikel dari
Journal of Marketing (EBSCO) vol. 67 no. 4 (2003)
, page 30-45
Why Do Customer Relationship Management Applications Affect Customer Satisfaction?
Author:
Fornell, Claes
;
Mithas, Sunil
;
Krishnan, M. S.
Artikel dari
Journal of Marketing (EBSCO) vol. 69 no. 4 (Oct. 2005)
, page 201-209
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