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Managing the Customer Experience : Turning customers into advocates
Author:
Smith, Shaun
;
Wheeler, Joe
Penerbit:
Prentice Hall
Tahun terbit:
2002
Jenis:
Books
Maximising Profits : The customer centric approach
Author:
Teo, Raymond
;
Fong, Sharon
Penerbit:
Prentice Hall
Tahun terbit:
2003
Jenis:
Books
Preventing the premature death of relationship marketing
Author:
Fournier, Susan
;
Dobscha, Susan
;
Mick, David Glen
Artikel dari
Harvard business review on customer relationship management
, page 133-150
Principles of marketing
Author:
Kotler, Philip
Edisi:
17th ed.
Penerbit:
Harlow:
Pearson Education
Tahun terbit:
2018
Jenis:
Books - E-Book
Principles of marketing : an Asian perspective
Author:
Kotler, Philip
;
Armstrong, Gary
;
Swee, Hoon Ang
;
Chin, Tiong Tan
;
Oliver, Hon-Ming Yau
;
Siew, Meng Leong
Edisi:
4th ed.
Penerbit:
Harlow, England:
Pearson Education
Tahun terbit:
2017
Jenis:
Books - E-Book
Return on customer : creating maximum value from your scarcest resource
Author:
Rogers, Martha
;
Deppers, Don
Penerbit:
New York:
Currency Doubleday
Tahun terbit:
2005
Jenis:
Books - Textbook
See your brands through your customers' eyes
Author:
Lederer, Chris
;
Hill, Sam
Artikel dari
Harvard business review on customer relationship management
, page 151-174
Social customer relationship management : fundamentals, applications, technologies
Author:
Alt, Rainer
;
Reinhold, Olaf
Penerbit:
Switzerland:
Springer
Tahun terbit:
2020
Jenis:
Books - E-Book
The CRM Handbook: a business guide to customer relationship management
Author:
Dyche, Jill
Penerbit:
Boston:
Addison-Wesley
Tahun terbit:
2002
Jenis:
Books - Textbook
The old pillars of new retailing
Author:
Berry, Leonard L.
Artikel dari
Harvard business review on customer relationship management
, page 49-66
The outside-in corporation : how to build a customer-centric organization for breakthrough results
Author:
Bund, Barbara E.
Penerbit:
New York:
McGraw-Hill
Tahun terbit:
2005
Jenis:
Books
The social customer: how brands can use social CRM to acquire, monetize, and retain fans, friends, and followers
Author:
Metz, Adam
Penerbit:
New York:
McGraw-Hill
Tahun terbit:
2012
Jenis:
Books - Textbook
The Ultimate CRM handbook : strategies and concepts for building enduring customer loyalty and profitability
Author:
Freeland, John G.
Penerbit:
McGraw-Hill
Tahun terbit:
2003
Jenis:
Books
Upside-down marketing : turning your ex-customers into your best customers
Author:
Walther, George R.
Penerbit:
McGraw-Hill
Tahun terbit:
1994
Jenis:
Books
Want to perfect your company's service? use behavioral science
Author:
Chase, Richard B.
;
Dasu, Sriram
Artikel dari
Harvard business review on customer relationship management
, page 67-84
When Every Customer is a New Customer
Author:
Cool, Karel
;
Paranikas, Petros
Artikel dari
Harvard Business Review bisa di lihat di link (http://web.b.ebscohost.com/ehost/command/detail?sid=f227f0b4-7315-44a4-a7f7-a7cd8cbad80b%40sessionmgr114&vid=12&hid=105&bdata=JnNpdGU9ZWhvc3QtbGl2ZQ%3d%3d#db=bth&jid=HBR) vol. 89 no. 5 (May 2011)
, page 29-31
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