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Marketing management : strategies and programs
Author:
Guiltinan, Joseph P.
;
Paul, Gordon W.
;
Madden, Thomas J.
Edisi:
6th ed.
Penerbit:
New York:
McGraw-Hill
Tahun terbit:
1997
Jenis:
Books
Marketing practices in smes. Case study: romania vs. Malta
Author:
Izvercian, Monica
;
Miclea, Serban
;
Potra, Sabina
Artikel dari
Procedia - Social and Behavioral Sciences vol. 221 (Jun. 2016)
, page 1-7
Marketing to Generation
Author:
Brown, Stephen
Artikel dari
Harvard Business Review bisa di lihat di link (http://web.b.ebscohost.com/ehost/command/detail?sid=f227f0b4-7315-44a4-a7f7-a7cd8cbad80b%40sessionmgr114&vid=12&hid=105&bdata=JnNpdGU9ZWhvc3QtbGl2ZQ%3d%3d#db=bth&jid=HBR) vol. 81 no. 6 (Jun. 2003)
, page
Marketing your product
Author:
Cyr, Donald
;
Gray, Douglas
Penerbit:
Vancouver:
Self-Counsel Press
Tahun terbit:
1998
Jenis:
Books
Product Management
Author:
Lehmann, Donald R.
;
Winer, Russell S.
Edisi:
3rd ed.
Penerbit:
McGraw-Hill
Tahun terbit:
2002
Jenis:
Books
Proses pembuatan marketing plan
Author:
Sameto, Hudoro
Edisi:
Cet ke-2
Penerbit:
Gramedia
Tahun terbit:
2000
Jenis:
Books
Strategic communications for nonprofit organizations: seven steps to creating a successful plan
Author:
Patterson, Sally J.
;
Radtke, Janel M.
Edisi:
2nd ed.
Penerbit:
Hoboken, New Jersey:
John Wiley & Sons.
Tahun terbit:
2009
Jenis:
Books - Textbook
Strategic marketing planning
Author:
Reed, Peter W.
Penerbit:
Singapore:
Thomson
Tahun terbit:
2003
Jenis:
Books - Textbook
Streetwise meeting and event planning: from trade shows and conventions to fundraisers and galas--everything you need for a successful business event
Author:
LoCicero, Joe
Penerbit:
Massachusetts:
Adams Media
Tahun terbit:
2011
Jenis:
Books - Textbook
The 1-page marketing plan: get new customers, make more money, and stand out from the crowd
Author:
Dib, Allan
Penerbit:
Miami:
Successwise
Tahun terbit:
2018
Jenis:
Books - Textbook
The Complete manager
Author:
Farrow, Niegel
(Editor);
Lock, Dennis
(Editor)
Penerbit:
Aldershot:
Wildwood House
Tahun terbit:
1983
Jenis:
Books
The Highly effective marketing plan
Author:
Knight, Peter
Penerbit:
Harlow:
Pearson Education
Tahun terbit:
2004
Jenis:
Books - Textbook
The Lure of Global Branding
Author:
Aaker, David A.
;
Joachimsthaler, Erich
Artikel dari
Harvard Business Review bisa di lihat di link (http://web.b.ebscohost.com/ehost/command/detail?sid=f227f0b4-7315-44a4-a7f7-a7cd8cbad80b%40sessionmgr114&vid=12&hid=105&bdata=JnNpdGU9ZWhvc3QtbGl2ZQ%3d%3d#db=bth&jid=HBR) vol. 77 no. 6 (1999)
, page 137-146
The Mismanagement of Customer Loyalty
Author:
Kumar, V.
;
Reinartz, Werner
Artikel dari
Harvard Business Review bisa di lihat di link (http://web.b.ebscohost.com/ehost/command/detail?sid=f227f0b4-7315-44a4-a7f7-a7cd8cbad80b%40sessionmgr114&vid=12&hid=105&bdata=JnNpdGU9ZWhvc3QtbGl2ZQ%3d%3d#db=bth&jid=HBR) vol. 80 no. 10 (2002)
, page 86-95
Torment Your Customers (They'll Love It)
Author:
Brown, Stephen
Artikel dari
Harvard Business Review bisa di lihat di link (http://web.b.ebscohost.com/ehost/command/detail?sid=f227f0b4-7315-44a4-a7f7-a7cd8cbad80b%40sessionmgr114&vid=12&hid=105&bdata=JnNpdGU9ZWhvc3QtbGl2ZQ%3d%3d#db=bth&jid=HBR) vol. 79 no. 10 (2001)
, page 82-91
Torment Your Customers (They'll Love It)
Author:
Brown, Stephen
Artikel dari
Harvard Business Review bisa di lihat di link (http://web.b.ebscohost.com/ehost/command/detail?sid=f227f0b4-7315-44a4-a7f7-a7cd8cbad80b%40sessionmgr114&vid=12&hid=105&bdata=JnNpdGU9ZWhvc3QtbGl2ZQ%3d%3d#db=bth&jid=HBR) vol. 79 no. 10 (2001)
, page 82-91
Upaya Peningkatan Kinerja UMKM Kota Depok Melalui Sosialisasi dan Pembekalan Perencanaan Pemasaran Online
Author:
Suharyati
;
M., Bernadin Dwi
;
Krisnanik, Erly
Artikel dari
Bina Widya: Majalah ilmiah UPN "Veteran" Jakarta vol. 26 no. 02 (May 2015)
, page 87-94
What Becames An Icon Most ?
Author:
Holt, Douglas B.
Artikel dari
Harvard Business Review bisa di lihat di link (http://web.b.ebscohost.com/ehost/command/detail?sid=f227f0b4-7315-44a4-a7f7-a7cd8cbad80b%40sessionmgr114&vid=12&hid=105&bdata=JnNpdGU9ZWhvc3QtbGl2ZQ%3d%3d#db=bth&jid=HBR) vol. 81 no. 3 (2003)
, page 43-51
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