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The Role of Marketing Public Relations in Cognitive Decision- Making Process through the Enhancement of Brand Awareness (A Case of Chevrolet Spin, Product of General Motors Indonesia)
Author:
Anugrah, Clarissa
Artikel dari
Proceedings of the 3rd International Conference on Business and Communication (ICBC 2014) 23-24 April 2014, Swiss Garden Hotel, Kuala Lumpur
, page 240-260
The Role Of Marketing Public Relations In Cognitive Decision-Making Process Through The Enhancement Of Brand Awareness (Case Study: Chevrolet Spin; General Motors Indonesia)
Author:
Anugrah, Clarissa
;
Kartikawangi, Dorien
(Advisor)
Penerbit:
Jakarta:
Program Studi Ilmu Komunikasi - Fakultas Ilmu Administrasi Bisnis dan Ilmu Komunikasi Unika Atma Jaya
Tahun terbit:
2014
Jenis:
Theses - Undergraduate Thesis
The Role of Marketing Public Relations in Cognitive Decision-Making Process through the Enhancement of Brand Awareness (A Case of Chevrolet Spin, Product of General Motors Indonesia)
Author:
Anugrah, Clarissa
Artikel dari
InterAct: Journal on Communication vol. 03 no. 01 (May 2014)
, page 1-14
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