Profil dan perilaku konsumen akhir dalam memutuskan pembelian aksesoris kendaraan bermotor di surabaya (studi kasus aksesoris win).  

Oleh:

Christanti K., Melinda

Jenis: Article from Journal - ilmiah nasional
Dalam koleksi: Jurnal Ilmiah Sosial & Humaniora vol. 02 no. 01 (Nov. 2006), page 39.
Topik: Profile; Consumer Behavior: Buying Decision

Ketersediaan

Perpustakaan PKPM Nomor Panggil: S96 Non-tandon: 1 (dapat dipinjam: 0) Tandon: tidak ada

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Isi artikel

The condition in the market is to give the consumer about development in genuine and imitation accessories products. PT. Istana Tiara is one of the company to produce accessories, and produce the imitation accessories with WIN brand have a competition with the genuine and imitation other brand.

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