Foods That Help Prevent Disease : Consumer Attitudes and Public Policy Implications  

Oleh:

Childs, Nancy M.

Jenis: Article from Bulletin/Magazine
Dalam koleksi: The Journal of Consumer Marketing (lihat ProQuest Online) vol. 14 no. 6 (1997), page 433-447.
Topik: foods; consumer attitudes; diseases; food industry; health foods

Ketersediaan

Perpustakaan Pusat (Semanggi) Nomor Panggil: JJ124.1 Non-tandon: 1 (dapat dipinjam: 0) Tandon: tidak ada

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Posits that although behaving “ethically” should be important for its own sake, whether a firm behaves ethically or unethically may also have a significant influence on consumers’ purchase decisions. Examines the issue of unethical corporate behaviour from the perspective of consumers. Addresses several questions. First, what are consumers’ expectations regarding the ethicality of corporate behaviour ? Second, is whether a firm acts ethically or unethically an important consumer concern, and if so, will information regarding a firm’s behavior influence their purchase decision ? Demonstrates that consumers say they do care about a firm’s ethics and will adjust their purchase behaviours accordingly.

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