The Influence of Firm Behavior on Purchase Intention : Do Consumers Really Care About Business Ethics ?  

Oleh:

Creyer, Elizabeth H.

Jenis: Article from Bulletin/Magazine
Dalam koleksi: The Journal of Consumer Marketing (lihat ProQuest Online) vol. 14 no. 6 (1997), page 421-432.
Topik: ETHICS; codes of practice; consumer behaviour; corporate image; ethics

Ketersediaan

Perpustakaan Pusat (Semanggi) Nomor Panggil: JJ124.1 Non-tandon: 1 (dapat dipinjam: 0) Tandon: tidak ada

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Isi artikel

Posits that although behaving “ethically” should be important for its own sake, whether a firm behaves ethically or unethically may also have a significant influence on consumers’ purchase decisions. Examines the issue of unethical corporate behavior from the perspective of consumers. Addresses several questions. First, what are consumers’ expectations regarding the ethicality of corporate behaviour ? Second, is whether a firm acts ethically or unethically an important consumer concern, and if so, will information regarding a firm’s behaviour influence their purchase decision ? Demonstrates that consumers say they do care about a firm’s ethics and will adjust their purchase behaviours accordingly.

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