Detail It's not Simply "Change" It's "Evolution"   Oleh:  Krubski, John Jenis: Article from Bulletin/Magazine Dalam koleksi: The Journal of Consumer Marketing (lihat ProQuest Online) vol. 14 no. 5 (1997), page 334-337. Topik: BEHAVIOUR; consumer behaviour; consumer marketing; humour Ketersediaan Perpustakaan Pusat (Semanggi) Nomor Panggil: JJ124.1 Non-tandon: 1 (dapat dipinjam: 0) Tandon: tidak ada     Lihat Detail Induk Isi artikel Takes a humorous look at the relationship between the consumer and the product since the 1920 s. Asserts that marketing consists of the conscious effort to invade, inveigle and influence the relationship between “me and my stuff”. Concludes that the new millennium is here and it belongs to the consumer. Opini Anda Klik untuk menuliskan opini Anda tentang koleksi ini! Kembali

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