Smashing Old Stereotypes of 50-Plus America  

Oleh:

Silvers, Cary

Jenis: Article from Bulletin/Magazine
Dalam koleksi: The Journal of Consumer Marketing (lihat ProQuest Online) vol. 14 no. 4-5 (1997), page 303-309.
Topik: market segmentation; age groups; market segmentation; older consumers; target marketing

Ketersediaan

Perpustakaan Pusat (Semanggi) Nomor Panggil: JJ124.1 Non-tandon: 1 (dapat dipinjam: 0) Tandon: tidak ada

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Isi artikel

Highlights the fact that most marketing efforts are still aimed at consumers aged under 50, though those older than this comprise one - third of the adult US market. Reports on research that aimed to define the 50 - plus market in terms of major life events, suggesting that these influence how individuals approach the market place. Outlines seven distinct consumer profiles.

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