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Detail
ArtikelAging Consumers and Their Effects on The Marketplace  
Oleh: Leventhal, Richard C.
Jenis: Article from Bulletin/Magazine
Dalam koleksi: The Journal of Consumer Marketing (lihat ProQuest Online) vol. 14 no. 4-5 (1997), page 276-281.
Topik: relationships; age groups; baby boomers; older consumers; relationship marketing
Ketersediaan
  • Perpustakaan Pusat (Semanggi)
    • Nomor Panggil: JJ124.1
    • Non-tandon: 1 (dapat dipinjam: 0)
    • Tandon: tidak ada
    Lihat Detail Induk
Isi artikelThe first of approximately 77 million baby boomers turned 50 in 1996 and this signaled the start of what is to become one of the greatest marketing movements ever seen in the USA in a movement which will last some 30 - 40 years and it won’t be business as usual. The older customer is selective and also very discerning. They listen, they read, they remember but, above all else, they are skeptical. One of the strongest actions that a business can do with this mature market is to create a relationship with them. To do so puts you in a position to succeed.
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