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ArtikelMarketplace 2000 : Riding The Wave of Population Change  
Oleh: Dychtwald, Maddy Kent
Jenis: Article from Bulletin/Magazine
Dalam koleksi: The Journal of Consumer Marketing (lihat ProQuest Online) vol. 14 no. 4-5 (1997), page 271-275.
Topik: GROUPS DYNAMICS; age groups; baby boomers; older consumers; older people; population; target marketing
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  • Perpustakaan Pusat (Semanggi)
    • Nomor Panggil: JJ124.1
    • Non-tandon: 1 (dapat dipinjam: 0)
    • Tandon: tidak ada
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Isi artikelDiscusses three demographic currents in the shift from a youth-oriented, to a middle - aged mature society in the USA. This shift - the Age Wave - is based on the fact that the young population is shrinking, there is a growth in the number of those aged over 55, and “baby - boomers” are now approaching middle age.
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