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Marketplace 2000 : Riding The Wave of Population Change
Oleh:
Dychtwald, Maddy Kent
Jenis:
Article from Bulletin/Magazine
Dalam koleksi:
The Journal of Consumer Marketing (lihat ProQuest Online) vol. 14 no. 4-5 (1997)
,
page 271-275.
Topik:
GROUPS DYNAMICS
;
age groups
;
baby boomers
;
older consumers
;
older people
;
population
;
target marketing
Ketersediaan
Perpustakaan Pusat (Semanggi)
Nomor Panggil:
JJ124.1
Non-tandon:
1 (dapat dipinjam: 0)
Tandon:
tidak ada
Lihat Detail Induk
Isi artikel
Discusses three demographic currents in the shift from a youth-oriented, to a middle - aged mature society in the USA. This shift - the Age Wave - is based on the fact that the young population is shrinking, there is a growth in the number of those aged over 55, and “baby - boomers” are now approaching middle age.
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