Detail Time and Compainionship : Key Factor in Hispanic Shoping Behavior   Oleh:  Nicholls, J. A. F. Jenis: Article from Bulletin/Magazine Dalam koleksi: The Journal of Consumer Marketing (lihat ProQuest Online) vol. 14 no. 3 (1997), page 194-205. Topik: CONSUMER BEHAVIOUR; consumer behaviour; shopping; shopping centres Ketersediaan Perpustakaan Pusat (Semanggi) Nomor Panggil: JJ124.1 Non-tandon: 1 (dapat dipinjam: 0) Tandon: tidak ada     Lihat Detail Induk Isi artikel Examines the situational dimensions affecting purchasing behaviour of Hispanic customers in a mall at some distance from their neighborhoods. The Hispanic shopper (which would also include a large segment of immigrants) makes the (shopping) trip worthwhile by travelling with companions, consummating a purchase while at the mall, and buying food or beverage during the visit. The Hispanic shopper also spends more time at the mall and visits more stores while there. This is an example of how marketers have become increasingly interested in the extent to which situational factors influence immigrants’ purchase behaviour. Opini Anda Klik untuk menuliskan opini Anda tentang koleksi ini! Kembali

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