Detail The Super Automotive Category Killer : Why Now ? What Future ?   Oleh:  Urban, David J. ; Hoffer, George E. Jenis: Article from Bulletin/Magazine Dalam koleksi: The Journal of Consumer Marketing (lihat ProQuest Online) vol. 14 no. 1 (1997), page 20-30. Topik: AUTOMOTIVE; motor industry; retailing; strategy Ketersediaan Perpustakaan Pusat (Semanggi) Nomor Panggil: JJ124.1 Non-tandon: 1 (dapat dipinjam: 0) Tandon: tidak ada     Lihat Detail Induk Isi artikel While "category killers” have been a major retailing force in many product categories for nearly a generation, only recently has the concept extended to the retail used - car market. Discusses several aspects of these "super automotive category killers (SACK s),” including why they developed in the mid -1990 s and their potential vulnerabilities. Provides managerial recommendations for existing and potential market participants. Opini Anda Klik untuk menuliskan opini Anda tentang koleksi ini! Kembali

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