Detail Informative Advertising and Competition : A Noncooperative Approach   Oleh:  Michel, Philippe ; Gary-Bobo, Robert J. Jenis: Article from Bulletin/Magazine Dalam koleksi: INTERNATIONAL ECONOMIC REVIEW vol. 32 no. 2 (1991), page 321-340. Topik: ADVERTISING; informative advertising; competition; non cooperative approach Ketersediaan Perpustakaan Pusat (Semanggi) Nomor Panggil: II49.1 Non-tandon: 1 (dapat dipinjam: 0) Tandon: tidak ada     Lihat Detail Induk Isi artikel The properties of informative advertising are studied in the context of an imperfectly competitive general equilibrium model of the Cournot - Walras type. Competitive conditions are created using the "replication technique." It is shown that individually optimal advertising expenditures are zero if the number of agents is large enough in the economy. In other words, even in approximately competitive economies, the informative advertising phenomenon cannot be observed. Opini Anda Klik untuk menuliskan opini Anda tentang koleksi ini! Kembali

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