The Product Portfolio and Profitability : A PIMS-Based Analysis of Industrial-Product Businesses  

Oleh:

MacMillan, Ian C. ; Hambrick, Donald C. ; Day, Diana L.

Jenis: Article from Journal - ilmiah internasional
Dalam koleksi: The Academy of Management Journal vol. 25 no. 4 (Dec. 1982), page 733-755.
Topik: product portfolios; product portfolio; profitability; PIMS; industrial - product businesses
Fulltext: AA36_25-04_Ian C MacMillan.pdf (533.34KB)

Ketersediaan

Perpustakaan Pusat (Semanggi) Nomor Panggil: AA36.1 Non-tandon: 1 (dapat dipinjam: 0) Tandon: tidak ada

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Isi artikel

This paper empirically examines the association between the strategic attributes and profitability of businesses in the four cells of the Boston Consulting Group Product Portfolio Matrix. The study largely corroborates PIMS and BCG views but conflicts with others. Some common strategic attributes appear to be strongly associated with performance in all the BCG cells.

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