Asymmetric Performance : The Market Share Impact of Scale and Link Alliances in The Global Auto Industry  

Oleh:

Dussauge, Pierre ; Garrette, Bernard ; Mitchell, Will

Jenis: Article from Journal - ilmiah internasional
Dalam koleksi: Strategic Management Journal vol. 25 no. 7 (Jul. 2004), page 701-711.
Topik: market; strategic alliances; scale and link alliances; alliance outcomes; alliance performance; automobile industry

Ketersediaan

Perpustakaan Pusat (Semanggi) Nomor Panggil: SS30.16 Non-tandon: 1 (dapat dipinjam: 0) Tandon: tidak ada

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Isi artikel

This study investigates how participating in strategic alliances with rivals affects the relative competitive positions of the partner firms. The paper builds on studies that show significant differences in the outcomes of scale and link alliances. The study argues that the more asymmetric outcomes of link alliances translate into greater changes in the relative market shares of the partner firms, due to unbalanced opprotunities for inter - partner learning and learning by doing. We find support for this argument by examining 135 alliances among competing firms in the global automobile industry form 1966 to 1995.

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