Blue ocean strategy, menciptakan persaingan bisnis yang damai.  

Oleh:

Muskanan, Moni Wehelmina

Jenis: Article from Journal - ilmiah nasional
Dalam koleksi: Jurnal Bisnis dan Usahawan vol. 05 no. 01 (Jul. 2006), page 71.
Topik: Red Ocean strategy; Blue Ocean Strategy

Ketersediaan

Perpustakaan PKPM Nomor Panggil: J90 Non-tandon: 1 (dapat dipinjam: 0) Tandon: tidak ada

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Isi artikel

The market universe is composed of two types of oceans: red oceans and blue oceans. Red oceans are all the industries existence today-the known market space. In the red oceans, industry boundaries are defined. The industris have fought for competitive advantage, battled over market share, struggled for differentiation, and stolen customers from rivals. Blue oceans, in contrast, denote all the industries not in existence today-the unknown market space, untainted by competition.

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