Corporate Contributions : Altruistic of For-Profit ?  

Oleh:

Meiners, Roger E. ; Keim, Gerald D. ; Fry, Louis W.

Jenis: Article from Journal - ilmiah internasional
Dalam koleksi: The Academy of Management Journal vol. 25 no. 1 (Mar. 1982), page 94-106.
Topik: CORPORATE; corporate contributions; altruistic; for - profit
Fulltext: AA36_25-01_Louis W Fry.pdf (301.29KB)

Ketersediaan

Perpustakaan Pusat (Semanggi) Nomor Panggil: AA36.1 Non-tandon: 1 (dapat dipinjam: 0) Tandon: tidak ada

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Isi artikel

Existing literature has focused on three rationales for corporate philanthropy : through - the - firm giving, corporate statesmanship, and profit motivated giving. The profit motivation argument was examined by determining the relationship between giving and advertising expenditures. The results indicate that contributions are motivated by profit considerations that influence both advertising expenditures and corporate giving.

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