The Importance of "Outsiders" in Small Firm Strategic Planning  

Oleh:

Robinson, Richard B.

Jenis: Article from Journal - ilmiah internasional
Dalam koleksi: The Academy of Management Journal vol. 25 no. 1 (Mar. 1982), page 80-93.
Topik: Strategic planning; outsiders; small firm; strategic planning
Fulltext: AA36_25-01_Richard B Robinson.pdf (350.37KB)

Ketersediaan

Perpustakaan Pusat (Semanggi) Nomor Panggil: AA36.1 Non-tandon: 1 (dapat dipinjam: 0) Tandon: tidak ada

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Isi artikel

The value of "outsider - based" strategic planning for small firms is empirically examined using a sample of firms engaging in outsider - based planning and two control groups. The effectiveness of small firms engaging in outsider - based strategic planning was significantly higher than that of firms that did not engage in such planning.

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