Effects of Consumer Search Behavior Typology on the Relationship Between Customer Satisfaction and Behavioral Intentions  

Oleh:

Wahyuningsih

Jenis: Article from Journal - ilmiah nasional - terakreditasi DIKTI
Dalam koleksi: The South East Asian Journal of Management vol. 1 no. 1 (Apr. 2007), page 65-81.
Topik: Cconsumer Bbehavior Ttypology; Ssatisfaction; Bbehavioral Iintentions

Ketersediaan

Perpustakaan Pusat (Semanggi) Nomor Panggil: SS54.1 Non-tandon: 1 (dapat dipinjam: 0) Tandon: tidak ada

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Isi artikel

The author investigates how consumer search behavior typology affects the relationship between customer satisfaction and behavioral intentions. The results show that the type of consumer as defined by whether and how they search for information (passive, rational-active, relational-dependent) perceive different levels of satisfaction and performs differently on satisfaction-behavioral intentions linkages. Relational-dependent and rational-active consumers are found to perceive higher satisfaction levels, and to express stronger intentions to engage in positive behavioral intentions than passive consumers. The ident~flcation of satisfaction and behavioral intentions within each search type allows managers to satisfy their consumers; hence, the company will obtain higher profit.

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