Detail Linking Economics to Market Research : A. C. Nielsen   Oleh:  Handler, Douglas P. Jenis: Article from Bulletin/Magazine Dalam koleksi: BUSINESS ECONOMICS vol. 31 no. 4 (1996), page 51-52. Topik: ECONOMICS; linking economics; market research Ketersediaan Perpustakaan Pusat (Semanggi) Nomor Panggil: BB20.3 Non-tandon: 1 (dapat dipinjam: 0) Tandon: tidak ada     Lihat Detail Induk Isi artikel A. C. Nielsen not only prepares television ratings but, more importantly, sells information to corporations on fast - moving consumer goods. The function of the director of research is to act as liaison between the market researchers and either the speciality trade magazines in the field or the general public media. In addition, research is done on items of interest on product sales or trends in consuemr products that are newsworthy. Most of the data used are not in the economist's traditional time - series format but rather are cross - sectional, i. e. sales of an item vs other brands, regions, etc. A significant challenge is to link macro economic data with micro economic product and household data. Opini Anda Klik untuk menuliskan opini Anda tentang koleksi ini! Kembali

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