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Detail
ArtikelWhy is Corporate Barter ?  
Oleh: Healey, Nigel M.
Jenis: Article from Bulletin/Magazine
Dalam koleksi: BUSINESS ECONOMICS vol. 31 no. 2 (1996), page 36-41.
Topik: CORPORATE; corporate barter
Ketersediaan
  • Perpustakaan Pusat (Semanggi)
    • Nomor Panggil: BB20.3
    • Non-tandon: 1 (dapat dipinjam: 0)
    • Tandon: tidak ada
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Isi artikelThe american counter trade association estimates that 25 percent of world experts are now bartered. While the rapid growth of such counter trade is well documented, barter between U. S. companies has received little academic attention, in spite of the fact that the international reciprocal trade association estimates that the value of such transactions was over $ 8 billion in 1994. This paper explores one aspect of this growing phenomenon, namely corporate barter, which involves brokered barter between large domestic corporations.
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