Elaborative and Nonelaborative Processing of A Behavior-Related Communication  

Oleh:

Albarracin, Dolores ; Wyer, Robert S. [Jr.]

Jenis: Article from Journal - ilmiah internasional
Dalam koleksi: Personality and Social Psychology Bulletin (http://journals.sagepub.com/home/pspc) vol. 27 no. 6 (2001), page 691-705.
Topik: communication; elaborative; process; behaviour - related communication
Fulltext: 691PSPB276.pdf (129.13KB)

Isi artikel

Three experiments examined the sequence of cognitive processes that mediate the impact of a persuasive message on behavioural decisions. When participants could concentrate on the message content, they first estimated the likelihood of each behavioural outcome described in the message and then evaluated its desirability. They later used these outcome - specific beliefs and evaluations to compute an overall attitude toward the behavior, which influenced their behavioural intentions and their actual behavioral decisions. When participants were distracted from thinking carefully about the message content, they were more likely to use the message - relevant affect they were experiencing as a basis for their attitudes toward the behaviour; these attitudes influenced their estimates of the likelihood and desirability of the behaviour’s outcomes. Giving participants more time to think about the implications of the message eliminated the effects of distraction on the impact of argument strength and decreased the influence of the affect they were experiencing.

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