Goal-Discrepant Situations Prime Goal-Directed Actions if Goals Are Temporarily or Chronically Accessible  

Oleh:

Aarts, Henk ; Custers, Ruud

Jenis: Article from Journal - ilmiah internasional
Dalam koleksi: Personality and Social Psychology Bulletin (http://journals.sagepub.com/home/pspc) vol. 33 no. 05 (2007), page 623-633.
Topik: GOAL PROGRAMS; nonconscious goal pursuit; goal - directed behaviour; regulation; automaticity
Fulltext: 623.pdf (131.77KB)

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Perpustakaan Pusat (Semanggi) Nomor Panggil: PP45.30 Non-tandon: 1 (dapat dipinjam: 0) Tandon: tidak ada

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This research tested the hypothesis that perception of goal - discrepant situations automatically (i. e., without conscious intent) facilitates access to representations of instrumental actions if goal representations are mentally accessible. Employing a probe - recognition paradigm, Experiment 1 established that sentences describing situations that are discrepant with the goal of "looking well - groomed" (e. g., having dirty shoes) automatically increased the accessibility of representations of appropriate instrumental actions (e. g., polishing) in comparison to control situations, but only when participants frequently pursued the goal. Experiments 2a and 2b suggest that this effect was due to chronic accessibility of the goal representation and demonstrate that the same effects occur if the accessibility of the goal is temporarily enhanced (by subliminal priming) for people that non frequently pursue the goal.

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