On-Line Versus Memory-Based Processing : The Role of “Need to Evaluate” in Person Perception  

Oleh:

Tormala, Zakary L. ; Petty, Richard E.

Jenis: Article from Journal - ilmiah internasional
Dalam koleksi: Personality and Social Psychology Bulletin (http://journals.sagepub.com/home/pspc) vol. 27 no. 12 (2001), page 1599-1612.
Topik: PERCEPTION; on - line; memory - based processing; evaluate; person perception
Fulltext: 1599PSPB2712.pdf (136.0KB)

Isi artikel

Two studies are reported examining individual differences in the need to evaluate as a determinant of memory - based versus online information processing. In each study, participants read statements describing the behaviors of a hypothetical target person and reported their attitudes toward this person. Consistent with expectations, high need to evaluate individuals formed attitudes in a spontaneous, on - line fashion, whereas low need to evaluate individuals formed them in a less spontaneous, more memory - based fashion. This conclusion was supported by two kinds of evidence: attitude - recall valence relationships (Experiments 1 and 2) and response latency measures (Experiment 2). These results suggest that evaluative responding in the domain of person perception is less pervasive than concluded in prior research.

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