Rethinking Research Methods for The Resource - Based Perpective : Isolating Sources of Sustainable Competitive Advantage  

Oleh:

Rouse, Michael J. ; Daellenbach, Urs S.

Jenis: Article from Journal - ilmiah internasional
Dalam koleksi: Strategic Management Journal vol. 20 no. 5 (1999), page 487-494.
Topik: resource-based view; resource - based view; sustainable competitive advantage; research methods; organizational culture

Ketersediaan

Perpustakaan Pusat (Semanggi) Nomor Panggil: SS30.3 Non-tandon: 1 (dapat dipinjam: 0) Tandon: tidak ada

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Isi artikel

An exploration of traditional perspectives and contemporary propositions regarding sustainable competitive advantage points to the conclusion that the locus of advantage is located specifically within organizational effects. The key issue emerges that research investigating sources of sustainable competitive advantage must be done not only on organizations but also in organizations. The fallout from this conclusion is, however, that the research methodologies traditionally used in strategy research will not unabiguously uncover these sources of sustainable advantage. Using organizational culture as an example of a possible source of sustainable advantage within a resource -based paradigm, a four - step research framework is suggested for isolating these organizational effects.

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