Waralaba sebagai Alternatif dalam Mengembangkan Bisnis di Indonesia  

Oleh:

Kamaroesid, Herry

Jenis: Article from Journal - ilmiah nasional - tidak terakreditasi DIKTI
Dalam koleksi: Widya: Majalah Ilmiah vol. 24 no. 259 (Apr. 2007), page 10-17.
Topik: Franchise Business

Ketersediaan

Perpustakaan Pusat (Semanggi) Nomor Panggil: MM47.25 Non-tandon: 1 (dapat dipinjam: 0) Tandon: tidak ada

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Isi artikel

Franchise business is form of enterprise that has developed considerably. This fact can be seen in malls as franchise outlets. Nowadays, there are 270 foreign-owned franchise businesses while 50 franchise businesses belong to local nationals. The success rate of the franchise business is 65%. To enhance the national economy and to overcome unemployment the franchise business may play a role as an alternative in developing business in Indonesia. It goes without saying that all parties concerned should support this type of business so that it can develop in the future.

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