Detail Story as a tool to capitalize on knowledge assets Bibliografi Author: Colton, Stephanie ; Arnold, Claudine (Co-Author); Corney, Paul (Co-Author); Russell, Carol (Co-Author); Ward, Victoria Topik: capitalization; knowledge asset; knowledge management; story telling; organizational culture; exploitation Bahasa: (EN )     Penerbit: Unika Atma Jaya     Tahun Terbit: 2006     Jenis: Article Fulltext: 172BIR213.pdf (133.0KB; 10 download) Abstract Discusses the concept of story as a way of studying shifting cultural patterns and knowledge exchange in organizations and gathers together the experience gained in using story/storytelling as a research approach to the study of organizational communication in 20?30 assignments, having an explicit story element, over six years. Highlights the aspects of story which seem to be directly related to the capitalization of experience and describes in some detail one intervention where story was explicitly used at an event to capitalize experiences happening at the edges of a development agency so that they would become useful assets for the wider organization. Reveals that large organizations frequently use narrative or story when they seek to create a culture of counterpoint, harmonizing the embodied knowledge and values of individuals with the abstracted knowledge and ethic of the organization. Concludes that working with stories is one of the best ways to: get people talking; help create connections between people and ideas; inspire the imagination and action; render abstract concepts meaningful; permit pause and slowness and allow multiple perspectives to emerge; create sense, coherence and meaning; develop valuable descriptions of the situations in which knowledge is applied and solutions are found; examine corporate values and culture; communicate complex messages in a simple meaningful way; operate effectively in networks; and inspire people towards change. Opini Anda Klik untuk menuliskan opini Anda tentang koleksi ini! Lihat Sejarah Pengadaan  Konversi Metadata   Kembali

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