"Global Strategy" and Its Impact on Local Operations : Lessons From Gillette Singapore  

Oleh:

Kanter, Rosabeth Moss ; Dretler, Thomas D.

Jenis: Article from Journal - ilmiah internasional
Dalam koleksi: The Academy of Management Executive vol. 12 no. 4 (Nov. 1998), page 60-68.
Topik: strategy; global strategy; local operations; gillette singapore
Fulltext: AA4_12-04_Rosabeth Moss Kanter.pdf (1.91MB)

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Perpustakaan Pusat (Semanggi) Nomor Panggil: AA4.2 Non-tandon: 1 (dapat dipinjam: 0) Tandon: tidak ada

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Among the myths about global strategy is the assumption that it means integration across international operations that causes a loss of country identify and dissociation of product lines from their local contect, as they report to global product managers, this articles advances a different view, in which global strategy is synonymous with holistic approaches, not necessarily international ones that can tighten local integration in the interest of global goals. The experience of gillette after the acquisition of parker pen shows that mergers and acquisitions by global companies can involve local integration across divisions in order to create within country synergies. it also shows that tapping the power of global brands often requires acknowledgeing country differences and respecting local norms, thus strengthening rather than weakening, the local country unit and enhancing relationships across functions and divisons within it.

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