Anteseden Ekuftas Merek Perguruan Tinggi: SEM dengan Pendekatan Two Step  

Oleh:

Muafi ; Siswanti, Yuni

Jenis: Article from Journal - ilmiah nasional - tidak terakreditasi DIKTI
Dalam koleksi: Manajemen Usahawan Indonesia vol. XXXVI no. 03 (2007), page 27-34.
Topik: Brand Equity Department; University Equity; Loyalty Intention

Ketersediaan

Perpustakaan Pusat (Semanggi) Nomor Panggil: MM15.28 Non-tandon: 1 (dapat dipinjam: 0) Tandon: tidak ada

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Isi artikel

This research is aimed to analyze: (a) the effect brand equity department to university equity, (b) the effect university equity to loyalty intention. Respondent in this study are student of private or public university in Kopertis V Yogyakarta. The hypothesis in this research are:(1)thebrand equitydepartmentposltivelyof significantly affected to university equity, and (2) the university equity positively of significantly affected to loyalty intention. The hypothesis was tested in the Structural Equation Modelling (Amos 4.01). The result of this analysis indicated that (1)the brand equity department positively of significantly affected to university equity, and (2) the university equity not positively of significantly affected to loyalty intention.

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