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Detail
BukuStakeholder Integration: Building Mutually Enforcing Relationships
Bibliografi
Author: Heugens, Pursey P.M.A.R. ; Van, Cees B. M. (Co-Author); Bosch, Frans A. J. van den (Co-Author)
Bahasa: (EN )    
Penerbit: Unika Atma Jaya     Tahun Terbit: 2006    
Jenis: Article
Fulltext: 36BdS411.pdf (107.0KB; 1 download)
Abstract
This study examines the central contention ofinstrumental stakeholder theory?namely, that firms that breed trust-based, cooperative ties with their stakeholders will have a competitive advantage over firms that do not. A case study of the introduction
of genetically modified food products in the Netherlands provided the basis for the empirical analysis. The results support the instrumental stakeholder management thesis, showing that stakeholder integration, through the development ofmutually enforcing relationships with external parties, may result in both organizational learning and societal legitimacy.
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