Detail Firm Level Performance Implications of Nonmarket Actions Bibliografi Author: Shaffer, Brian ; Grimm, Curtis M. (Co-Author); Quasney, Thomas J. (Co-Author) Bahasa: (EN )     Penerbit: Unika Atma Jaya     Tahun Terbit: 2006     Jenis: Article Fulltext: 126BdS392.pdf (50.0KB; 0 download) Abstract This article draws from theories of business-government relations and Austrian economics to develop a model relating firm performance to the firm?s market and nonmarket actions. Nonmarket actions represent one mechanism for the implementation of firm strategies. The model is tested using an original data set covering airlines serving international routes in the North Atlantic region. Results suggest that nonmarket actions have a positive and significant impact on performance, measured in three ways: profits, market share, and capacity utilization. Opini Anda Klik untuk menuliskan opini Anda tentang koleksi ini! Lihat Sejarah Pengadaan  Konversi Metadata   Kembali

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