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BukuStrategic Issues Management: Implications for Corporate Performance
Bibliografi
Author: Heugens, Pursey P.M.A.R.
Bahasa: (EN )    
Penerbit: Unika Atma Jaya     Tahun Terbit: 2006    
Jenis: Article
Fulltext: 456BdS414.pdf (63.0KB; 0 download)
Abstract
This dissertation abstract assesses whether strategic issues management activities contribute anything worth while to corporate performance by reporting two studies on the issues management strategies of Dutch food firms during the recent introduction of genetically modified ingredients. The first study applied grounded theory methods to assess which issues management activities were used most prominently by industry incumbents. The results indicated that in the present setting, companies most significantly relied on stakeholder integration techniques and capability development. The second study sed survey data to link these activities to a broad array of organizational outcome variables. The data showed that the adoption of issues management activities positively influenced firm competitiveness as well as the relative standing of firms among their peers.
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