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BukuA Social Actor Conception of Organizational Identity and Its Implications for the Study of Organizational Reputation
Bibliografi
Author: Whetten, David A. ; Mackey, Alison (Co-Author)
Bahasa: (DU )    
Penerbit: Unika Atma Jaya     Tahun Terbit: 2006    
Jenis: Article
Fulltext: 393BdS414.pdf (100.0KB; 2 download)
Abstract
The objective of this article is to clarify the conceptual domains of organizational identity, image, and reputation. To initiate this theory development process, we present a
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