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A Social Actor Conception of Organizational Identity and Its Implications for the Study of Organizational Reputation
Bibliografi
Author:
Whetten, David A.
;
Mackey, Alison
(Co-Author)
Bahasa:
(DU )
Penerbit:
Unika Atma Jaya
Tahun Terbit:
2006
Jenis:
Article
Fulltext:
393BdS414.pdf
(100.0KB;
2 download
)
Abstract
The objective of this article is to clarify the conceptual domains of organizational identity, image, and reputation. To initiate this theory development process, we present a
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