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BukuGood Deeds and Misdeeds: A Mediated Model of the Effect of Corporate Social Performance on Organizational Attractiveness
Bibliografi
Author: Luce, Rebecca A. ; Barber, Alison E. (Co-Author); Hillman, Amy J. (Co-Author)
Bahasa: (EN )    
Penerbit: Unika Atma Jaya     Tahun Terbit: 2006    
Jenis: Article
Fulltext: 397BdS404.pdf (82.0KB; 3 download)
Abstract
Previous research has suggested that corporate social performance is positively related to firms' attractiveness as employers. The authors propose and test an alternative model whereby job applicants' familiarity with employers mediates the relationship between corporate social performance and organizational attractiveness. Applicants'familiarity with firms may serve as a signal of firms'suitability as employers, with more familiar firms considered more attractive. Furthermore, a firm's overall level of corporate social activity (whether
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