Detail Driving Under the Influence: The Nature of Selling Sport Utility Vehicles Bibliografi Author: Glover, Leigh Bahasa: (EN )     Penerbit: Unika Atma Jaya     Tahun Terbit: 2006     Jenis: Article Fulltext: 360BSTS205.pdf (58.0KB; 1 download) Abstract Sport utility vehicles (SUVs) are becoming increasingly popular by assuming the role of passenger cars in urban transport. Many characteristics of the SUV are unsuited to the urban transport task and have higher environmental costs than passenger cars. Marketing of SUVs has focused on their off-road use and relationship with the great outdoors. This article examines some the factors behind this anomalous relationship with the environment by describing and interpreting the manner in which nature is represented in SUV marketing. Opini Anda Klik untuk menuliskan opini Anda tentang koleksi ini! Lihat Sejarah Pengadaan  Konversi Metadata   Kembali

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