| Forest resources are important economic assets to Mississippi. Therefore, the forestry community needs to maintain viable relationships with key constituency groups such as teachers. The study?s objectives were to use focus groups and mail questionnaires to determine values, attitudes, and educational needs of Mississippi?s public school teachers toward forestry and forest industry. Most teachers had positive or somewhat positive attitudes (70%) toward forest industry. No significant differences were found between prekindergarten through 3rd- and 4th- through 8thgrade teachers (t=0.308, p=0.758), prekindergarten through 3rd- and 9th- through 12th-grade teachers (t = ?0.667, p = 0.506), or 4th- through 8th- and 9ththrough 12th-grade teachers (t = 0.246, p = 0.806). Preferred communication methods for teachers in general were school visits, educational materials, and partnerships. Preferred topics of interest were the environment, wildlife habitat, and wildlife. This study stresses the importance of tailoring communication and educational activities to address state-specific social and cultural needs of teachers. |