Promotional Metaphors and Their Popular Appeal  

Oleh:

Nelkin, Dorothy

Jenis: Article from Journal - ilmiah internasional
Dalam koleksi: Public Understanding of Science vol. 3 no. 1 (Jan. 1994), page 25-31.
Fulltext: 25PUS31.pdf (399.44KB)

Isi artikel

In a climate of increasing competition for funding and under increasing public scrutiny. scientists have recently increased their efforts to communicate their work to the public in an attempl to improve their public image. This paper looks a1 the rhetorical strategies employed in this context by scientists in the field of human genetics. From an assessment of the language used in articles about human genelics in the popular media, I suggest thdl sientists often employ strategies which could not only mislead the public. but which could also create problems for the scientists themselves.

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