Science in Magazines, and Its Readers’  

Oleh:

Jacobi, Daniel ; Schiele, Bernard

Jenis: Article from Journal - ilmiah internasional
Dalam koleksi: Public Understanding of Science vol. 2 no. 1 (Jan. 1993), page 3-20.
Fulltext: 3PUS21.pdf (2.87MB)

Isi artikel

How do magazines make science accssible and appealing to a broad readership? To answer this question, we studied an article which was published m Le Fignro magmine, the weekly magazine supplement of a large French daily newspaper. The article, which presents information on cancer and immunology, is iUustratcd with three large and spectacular colour photographs of microscopic mrpuscles. A semio-linguistic and communications analysis revealed that a general series of elements, made up of headlines, photos and captions, forms a kind of narrative that can be read like a short melodrama. The text of the interview with the researcher proposes reformulations, directed to wnscientious readers who take the trouble to understand the specialized terms. Finally, in the infiatext, experts and spxialists are able to discern references and allusions to different SONof issues at play. In short, we show how an article can simultaneously attract different categories of readen

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