Managing Differences : The Central Challenge of Global Strategy  

Oleh:

Ghemawat, Pankaj

Jenis: Article from Bulletin/Magazine - ilmiah internasional
Dalam koleksi: Harvard Business Review bisa di lihat di link (http://web.b.ebscohost.com/ehost/command/detail?sid=f227f0b4-7315-44a4-a7f7-a7cd8cbad80b%40sessionmgr114&vid=12&hid=105&bdata=JnNpdGU9ZWhvc3QtbGl2ZQ%3d%3d#db=bth&jid=HBR) vol. 85 no. 03 (2007), page 58-71.
Topik: strategy; managing differences; central challenge; global strategy

Ketersediaan

Perpustakaan Pusat (Semanggi) Nomor Panggil: HH10.33 Non-tandon: 1 (dapat dipinjam: 0) Tandon: tidak ada

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Isi artikel

With the globalization of production as well as markets, you need to evaluate your international strategy. Here’s a framework to help you think through your options. When it comes to global strategy, most business leaders and academics make two assumptions : first, that the central challenge is to strike the right balance between economies of scale and responsiveness to local conditions, and second, that the more emphasis companies place on scale economies in their worldwide operations, the more global their strategies will be.

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