Green and Greenback: The Behavioral Effects of Environmental Attitudes in Low-Cost and High-Cost Situations  

Oleh:

Diekmann, Andreas ; Preisendorfer, Peter

Jenis: Article from Journal - ilmiah internasional
Dalam koleksi: Rationality and Society vol. 15 no. 4 (Nov. 2003), page 441-472.
Topik: Attitudes and behavior; collective goods; environmental behaviour; low-cost hypothesis; rational choice; social norms
Fulltext: 441RS154.pdf (606.75KB)

Isi artikel

The low-cost hypothesis predicts that the strength of effects of environmental concern on environmental behavior diminishes with increasing behavioral costs. Thus, environmental concern in¯uences environmental behavior primarily in situations and under conditions connected with low costs and little inconvenience for individual actors. In a ®rst step, we develop and specify this hypothesis. Referring to two procedures, we then test it on the basis of an environmental survey of a random sample of 2307 respondents from the German population. The empirical evidence is positive. The lowcost hypothesis is not con®ned to the area of environmental research. It points to general limits of attitude-research (in highcost situations) and to general limits of rational-choice theory (in low-cost situations), and suggests a strategy for integrating research in social psychology, sociology, and economics.

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