Cultural Values and The CEO : Alluring Companions ?  

Oleh:

Jackofsky, Ellen F. ; McQuaid, Sara J. ; Slocum, John W., [Jr.]

Jenis: Article from Journal - ilmiah internasional
Dalam koleksi: The Academy of Management Executive vol. 2 no. 1 (Feb. 1988), page 39-50.
Topik: CULTURAL VALUES; cultural values; CEO; alluring companions
Fulltext: AA4_02-01_Ellen F. Jackofsky.pdf (1.96MB)

Ketersediaan

Perpustakaan Pusat (Semanggi) Nomor Panggil: AA4.1 Non-tandon: 1 (dapat dipinjam: 0) Tandon: tidak ada

Lihat Detail Induk

Isi artikel

One hundred fifty years ago, william procter and james gamble delivered their handmade cnadles and soap by wheelbarrow. Their emphasis even then on innovative marketing, competitive strategies, and uncompromised honesty are hallmarks of the multinational procter and gamble company today. IBM's tom watson jr believed in constructive rebellion, claiming. You can make a wild duck tame, but you can't make a tame duck wild again. Today the wild duck is a symbol of IBM's unwaving respect for creative non conformists, that is as long as they fly in the same direction. A founder of more recent vintage, apple computer's steven jobs is the quintessential rugged indiviualist whose fresh approach, willingness to take risks and originity are evident in the company's name, as well as very product it makes.

Opini Anda

Klik untuk menuliskan opini Anda tentang koleksi ini!

Kembali