| Systematic approaches to the development of creativity amongst higher education students appear to be limited, particularly in the UK. The consequence is that prospective lecturers and students find themselves with little practical guidance to action. Towards addressing this void, this article presents a case study example of a ?non-traditional? educational intervention in the form of one class in action: ?Entrepreneurship: Personal Creativity?. The University of Strathclyde has offered this class, as part of the offerings of the Strathclyde Entrepreneurship Initiative, since the academic session 1996/97. It is concluded that creativity could usefully be introduced into the curriculum more systematically and widely and with greater coherence, rather than being ring-fenced into a stand-alone class |